Fashion History of Womenswear (1900~1950)

To inform Specific purpose: To inform my audience fashion history of Homeowners between 1900?1950 Central idea: Western fashion history of Homeowners between 1900-1950 were highly influenced by history event such as World War I and II Main idea: l. WWW brought Asia culture to Europe and Japanese dress are one of the major influence II. WWW brings women to workplace therefore shape and length of dress had huge change, Channel were raised up this time Ill.After WWW was another twist point, fancy comes bad and Door's The New look were published Commentary were highly influenced by history event such as World War I and II Method of organization: Chorological Introduction: The introduction of Fashion consists at the beginning. We begins with a brief our feeling towards fashion. Body: The body of the speech Chocolate provides an idea of how the society, economic and culture change the influenced the fashion style in Western culture. The first point is about how World War 1 brought Asia cul ture to Western culture in fashion.A transition to World War 2 marks Vanessa move to the second point, in which how World War 2 affect the use of fabric, and shows the evidence by photo on the visual ads. Vanessa ends the second point by how the people at that time solve their problem fashion. After the transition, Chocolate bring the subject to 1947 which mention about the change after war, and Dior' The New Look published. Conclusion: Consisting at the end of the speech, the conclusion reminds listeners of the significance of the topic and summarizes the main points. Also, it provides a sense of feeling for audiences that they are a part of the fashion history too.

Contemporary Realistic Fiction Essay

The genre that I will be presenting is Contemporary Realistic Fiction. The project idea that I chose for my genre was the topic of the sensitive issue of death and how it is treated and written in literature. To discuss the issue about death and dying the paper will include books that focus on the following subjects. The first being what the understanding or impression of the child be after reading or having the books read to them. The next being how the stories treat the issue of death and what lessons they could have learned in helping them cope. Another would be the question of if the books treat the subject the same way and if not, I will compare the viewpoints amongst the books. The books will be discussed both in individual and collective form so as to provide a true and fair view of the information which are presented in these books. Thus far, I have found a few titles that I believe will help me to present my topic. The first being Bridge To Terabithia by Katherine Paterson, which is the story of depressed and angry fifth grader Jess Aarons, who becomes friends with his new outgoing, tomboy neighbor Leslie Burke. The two lonely children create a magical forest kingdom together that they call Terabithia. The book comes to a tragic end when Leslie falls into a creek and drowns. The lesson that I got out of reading this book was that Jesse could only overcome his grief with the strength and courage that his friendship with Leslie had given him. The next book I chose was a picture book called Jim’s Dog Muffins by Miriam Cohen. Jim is a first grader who has been having a hard time since his dog Muffins died. At school, he becomes angry when his classmates don’t seem to understand how he feels. Until his new friend Paul comes along and helps him feel better. This could show the aspect of how having people around to help you get through a loved one’s, or in this case a loved dog’s, death is very crucial and can have very positive effects. The next book I have chosen to include thus far is called Moon Pie by Mason Simon. Moon Pie has a cute and fun cover that would lead you to believe it is a humorous and light book. However, this little book actually has a bit of a serious story line. That said, it is a tender little book about a family going through hard times. Martha’s mother has died prior to the story’s beginning. Her sweet father has always been eccentric, but his oddities are increasing. Martha wonders if he might be going a little bit crazy due to his grief over the loss of her mother, and it turns out she is partially correct. In fact, she learns that he is an alcoholic. She and her brother are taken away from their dad and given to their grandparents, where they are well cared for, but miss their dad terribly. This book’s ending is realistic, but a happy one overall which can show children that are currently in the grieving stage that things can get better.

Oka Conflict of Canada Essay Example | Topics and Well Written Essays - 1250 words

Oka Conflict of Canada - Essay Example From this discussion it is clear that political conflicts are the most common form of conflicts occurring among many regions around the world. These disputes are caused by different reasons and despite their nature being political; the fundamental course defines the actual conflict. Environmental conflicts refer to disputes occurring between different interest groups because of existing resources available within the natural environment. These conflicts are defined through the various natural resources available within the environment, which might be lost or gained following the occurrence of the conflict. The nature of the Oka conflict results in the identification of the conflict as being environmental. The disputed land that the conflicting parties were interested in contained numerous resources that the government and the Mohawk community were interested in keeping. The hard-line stands that each party maintained contributed significantly in the development of the conflict, from a simple dispute, to become a full-blown conflict between different parties. The failure to effectively resolve the environmental dispute resulted in the explosion of the dispute to become a conflict. As the paper highlights the environmental dispute involved land, which was utilised by the Mohawk community as their ancestral land although the community did not have sufficient prrof of ownership of the land. Documentation for the land ownership by the community had not been of any significance until the dispute occurred. The community had lived within the confines of the land and developed an attachment to the land, which would be extremely difficult to break. This community has been involved in numerous land claims with the government, which have always been rejected by the government. The local community had continuously sought injunctions to prevent the occupancy of the land by foreigners but the government had always rejected their applications.

How the religion help maya to fight for gender equality in society in Essay

How the religion help maya to fight for gender equality in society in america - Essay Example It must contribute to love and understanding amongst the humankind and between different races. Religious teachings made her appreciate the beauty and goodness of things. She shaped into an idealistic individual, happy always, notwithstanding the adverse circumstances the black community was placed in. She took it as a challenge. Maya belonged to the black race and the appearance of members of the black race, was not good. On these counts, they were always subject to prejudice. To overcome this problem Maya built her self-esteem and religious teachings were a great solace to her in situations over she had no control. But she challenged the vicissitudes of life ably. She had to endure the worst experience a young girl can think of—being raped! Though this incident put a lot of limitations on her behavior, religion provided her the strength to endure the ultimate humiliation. How religion has indirect influences, on the psyche of the black people? Black people feel better about their inferiority and think that it is the God-given gift to them. They conclude that they are more loved by God. How they challenge their difficulties that try to corner them from all ends! This self-righteousness based on the foundation of religious principles provided lots of internal strength to Maya. The portrayal of her life has been hailed as the biblical study in life in the midst of death. Notwithstanding her dastardly experience of rape, she maintained a luminous dignity about her life and such poise is possible for in individual with strong religious/spiritual beliefs. She has a comprehensive sense of life, again a quality of a doted and spiritual human being. The theme of the book is the quest for the black child seeking love by the adult, which normally are the parents. But destiny denied that part of love to Maya, being separated from her parents. The

Science Meet Real Life Assignment Example | Topics and Well Written Essays - 500 words

Science Meet Real Life - Assignment Example It has been realized that there are some cases of students continually missing classes in the schools. It has also been noted that this is a phenomenon that seems to be on the rise and it is not just affecting a single student but it is becoming something that affects the population at large. The most probable reason for this is most likely to be caused by the food which is on offer in the schools. On critical examination of the subject matter. It is actually the most probable reason that can be linked to the case. This is so because the one thing which most of the students in the school share is the food. It might be that the food which is being offered right now may be from a supplier who may not be carrying out quality tests on it or at the same time the school restaurant may be having a lacking in the quality inspection which it is supposed to carry out. The problem can pose itself in two ways; either internally or externally. The statement "The Brentwood Indians basketball team lost the state championship because there is bad stuff in the stars happening with Mars in Aquarius" can be a suitable thesis statement in the course of carrying out research. The main reason for this is because it can be used as a statement from which a phenomenon can be established and in this case getting to know whether it is true or false. After having the statement as the guide it is when it can be established whether the research will fulfill its demands or

Building construction and it's effect on the Fire Service Essay

Building construction and it's effect on the Fire Service - Essay Example Type II is Noncombustible, this type represents those building having steel beams and girders, they are susceptible to steel deformation and resulting collapse with less or no warning. Type III is the ordinary construction which consists of a mix of materials, including steel, wood and concrete, the older this type of building gets the more it is prone to fire. Type IV is the Heavy Timber almost all types of members and load bearing structures are made of wood and as a result the burn time of these structures are normally very long before the structure fails or collapse completely. The connections, usually of steel, are the weak points in this type of construction. Type V is Wood Frames, they normally consist of common houses and other small structures made of wooden frames. The appendix 1 contains a extract of the NFPA 220: Standard on Types of Building Construction, Edition which gives the fire resistive rating of each type of building construction given. There are many aspects of the building that are to be considered for fire protection and safety. The issue is that what these steps and aspects should be gauged and standardized too, for this there are several standardization bodies, research organizations and codes working significant among which are National Fire Protection Association, International Building Codes (IBC), International Fire codes, Occupational Safety and Health Administration (OSHA) and ASTM. Where as the codes that dictates the fire services and building construction at the same time are NFPA 1: Uniform Fire Code, NFPA 101: Life Safety Code, NFPA 241: Standard for Safeguarding Construction, Alteration, and Demolition Operations, NFPA 1141: Standard for Fire Protection in Planned Building Groups, NFPA 5000: Building Construction and Safety Code. (Occupational Safety and Health Administration). The fire services and its specifications are designed on many considerations of the buildings construction, the first consideration would be the typ e of construction as mentioned before, second major consideration is the height, no of floors and working space of the building, thirdly are the structural systems and their connections, failures points and fourthly the material of construction also known as the fuel for the fire and lastly the occupancy of the facility. Firstly it is the type of construction that governs the fire services, the resistance of the construction directly affects the fire protection system and the no of hours the building can sustain fire. The method of calculation is given below and it corresponds to those written in the appendix 1. Type II (000), it requires sprinklers and If it is a Type II (222), sprinklers are not required. So the type of construction dictates the type of fire fighting. Now as we know the fire resistance of the building, the major building codes dictates all the fire services accordingly, the most widely used and implemented building construction code is International Building Code IBC 2006 and International Fire Code. Now I would like to highlight the main components of fire services which are affected my the fire resistance capabilities of the structure. According to IBC the first consideration is fire walls that need to be build and which is summarized in the table below. The section 715 of the IBC 2006 has a detailed standards on

An Exploration of Childhood Obesity and Child Protection Essay

An Exploration of Childhood Obesity and Child Protection - Essay Example G. N. G. T. H. E., 2006) As per the medical experts, it had been proven that the hazard of being prone to severe health problems soars in accordance with the extra heaviness a person gains. Being obese as a child might also origin â€Å"psychological distress.† Teasing (which is normal) about the look impacts a childs self-confidence and sense of worth and generally escorts to loneliness and hopelessness. The figure of children suffering from obesity in the UK has ascended gradually over the past 20 years. In United Kingdom, currently the obesity epidemic is considered a foremost health concern. (NOËL CAMERON, N. G. N. G. T. H. E., 2006) Childhood Obesity is a severe physical condition. It is defined as carrying too much body fat for your height and sex. A person is considered obese if they have a body mass index or BMI (weight in kilograms divided by the square of their height in meters) of 30 or greater. Obesity is a risk factor for several chronic biological ailments. As studied earlier, obese children often turn into unhealthy, obese adults. Thus, most of these ailments manifest themselves during adulthood. One of the most hazardous consequences of obesity is type 2 diabetes. (KORBONITS, M., 2008) A study conducted by the National Audit Office (NAO) estimates that obesity directly caused more than 250,000 cases of type 2 diabetes in England in 1998. But what is truly alarming is the emergence of type 2 diabetes among schoolchildren. Another major health implication is the prevalence of coronary heart diseases and hypertension among obese people. (www.nao.gov.uk) The coronary heart disease is the leading cause of premature death among obese people. NAO had recorded that obesity caused some 28,000 heart attacks and approximately 750,000 cases of hypertension in England in the year 1998 alone. (www.nao.gov.uk) Excessive body

Ordovician Life in Ohio Research Paper Example | Topics and Well Written Essays - 2250 words

Ordovician Life in Ohio - Research Paper Example This essay functions to consider the Ordovician sea life in the state of Ohio. In developing this examination it presents a brief investigation into the geological and general scientific elements related to the Ordovician period and then investigates the sea life that existed during this time. Ordovician Background The Ordovician period is a categorical definition of a period in geologic history. It roughly covers the time between 488 and 443 million years ago and falls within the Paleozoic Era. The period itself was named after a Celtic tribe of the Ordovices and gained its definition in the 19th century. The period itself is recognized as starting during the Cambrian-Ordovician extinction events. In total, the period lasted for approximately 44.6 million years and concluded with the onset of the Ordovician-Silurian extinction event, which distinguishes nearly 60% of marine genera (Moore, Teichert 1978). These dates and distinguishing elements represent slight estimations, as they s hift occasionally with the discovery of new radiometric patterns; the exact time period differs as sources disagree over various data elements. Within the Ordovician period, there are a great many subdivisions, as distinguished by the years in which they occurred. One of the primary concerns of this era is in relation to paleogeography. Paleogeography indicates that during this period sea levels were generally high (Moore and Teichert 1978). Indeed, it’s been noted that the Ordovician period witnessed the As one later considers the Ordovician period in terms of the state of Ohio they will recognize that sea level and continent positioning was drastically different. During this period the southern area continents were part of one whole referred to as Gondwana. In addition to Gondwana there was also the continent of Baltica and Siberia, both which are now parts of present-day northern Europe, but at the time separate entities. In terms of the state of Ohio, the North American c ontent was linked and referred to as Laurentia. There was tremendous geological change during this period, with underwater volcanoes emerging that would go on to form the Appalachian mountain range. Ordovician Life Abundant life emerged during the Cambrian period, and this life carried over to the proceeding Ordovician period. This life evolved and divided into new species many of which existed throughout what would later become the Ohio region. While fossilized sea life has been discovered throughout Ohio, perhaps the most prominent discoveries have come in the southwestern region of the state. It has even jokingly been noted that if one were to remove all of the Ordovician rocks from the Cincinnati area, then the state would once again fall below sea level. While there are a variety of sea life fossils that have been discovered in Ohio, scientists have identified a number as the most prominent. One of the most prominent such sea life fossils in Ohio are bryozoans. It’s been indicated that these animals, â€Å"lived in branching, tree-like colonies or flattened, encrusting masses on shells of other invertebrates. In some areas, bryozoans litter the outcrop. Brachiopods are no less spectacularly abundant than bryozoans and are a favorite of the beginning collector.

Health Development in Africa Essay Example for Free

Health Development in Africa Essay Throughout the world there is a growing concern about health as it is regarded as an essential part of the sustainable human development efforts. The growing importance of the health of the population is being highlighted in the economic circles, the foreign policy and the socio cultural settings. During the last 25 years, there has been drastic realization about health issues in the developing nations, which has given them hope of a better future for their children. Africa is one such region where poverty and hunger is widespread. This is the region where health care facilities are underdeveloped due to which many people face death. This paper, therefore, aims to devise and develop an essential health development policy, program and strategy for African region in order to eradicate the poverty. This forms the main thesis of the research paper (Mills, 1995). The role of health development has been gaining importance in the Africa and different countries are assisting the efforts by providing increased resources, which has put huge pressures on the weak health structure, organizational capabilities and workforce in one of the poorest regions of the country. There is a severe lack of planning and management of the health resources in this part of the world which has led to non- implementation of the health plans. The problem in the African region has been largely related to poverty, wars and conflicts, bad governance and non performance of health programs. This region also faces a huge virus of HIV and AIDS which increase the burden of disease (Loewenson, 1993). The domestic and international health polices for Africa have been drafted by international agreements of multiple countries which include Alma Ata Declaration of 1978, World Health Organizations Bamako Initiative in 1987 and Paris Declaration of 2005, and including many more. The famous Alma Ata, known as the birth of primary health care or PHC, aims to provide a comprehensive and affordable health plan by providing health facilities at the most basic level. However the PHC failed to achieve its targets due to lack of infrastructure and facilities, staff, civil wars, natural disasters and issues of bad governance and corruption. Later various new international policies were tried which included the structural adjustment plan of the World Bank which was based on loans, privatization and cost recovery, however it failed to deliver due to various reasons (Sikosana, 2009). The Bamako Initiative was launched in 1987 which was aimed at access to quality health care and tackle the scarcity of medicine by a number of balanced policies which were implement able and are the perfect health development plan for the impoverished region of Africa. Together with the World Bank 1993 report, both the policies aim at providing the healthcare at the grass root level in order to eradicate poverty (Mills, 1995). The recommendations include improving primary healthcare at all the levels in an equitable manner which should be available to all the people at any income level. Another recommendation includes the decentralization of the management of the PHC to the district level as oppose to the earlier practice which limited the control to few big hospitals which was the reason for corruption and bad governance. The government should ensure equity of fees charged at all levels which would ensure homogeneity of services to rich and poor alike. The government should be highly committed to maintain and expand the PHC program and all the national health policies should be inline to one standard policy. The government should also closely monitor the whole policy implementation process and ensure services to the poor. Sustainable effort should also be made to for poverty alleviation through education, gender equity, improved mother and child health programs and AIDS control programs. For the African health problems, the policymakers should make integrated national plans and strengthen the health systems by empowerment, equity and sustainability of the efforts. The public private partnership is also essential for the sustainability of the strategy (Sikosana, 2009).

Quarterly Performance Review Essay Example for Free

Quarterly Performance Review Essay Being a retail store we all know how important customer service is, but many don’t see the importance of good vendor support as well. Vendors are important and should be looked after. Since they provide us with our foundations to running our business with providing us with the products and merchandise we sell. Elaine Bridgewater, our retail relationship manager, has been a great addition to our team. With her experience she is able to bring technical knowledge about the industry giving us a competitive advantage over many other golf equipment stores. Everyday Elaine brings her boundless energy and she is always driven and motivated. Elaine’s engaging personal style has built numerous new retail relationships for our company. However I do have some concerns regarding Elaine’s performance. Since she is the first person our retailers contact it is important to be attentive to the retailers needs. Unfortunately we have received complaints from various retailers that their calls are not returned the same day, but usually days later. If retailers email Elaine they seem to get lost in the email conversation since email message from Elaine could have been written clearer, making a simple email go back and forth numerous times due to confusion. Furthermore weekly reports are not created with care, but seem as if they were thrown together quickly. Although these may not seem like critical issues, and they are all simple fixes, but are very crucial to the survival of our business. With some standardized guidelines and practice these are areas Elaine could easily improve on. The retail channel is a very important aspect to the survival of our company and so it is important that that channel is maintained at all times. To help make the changes easier we will establish appropriate standards and guidelines for the retail division. All call and emails should be responded to within 24 hours of receiving it. We will also provide an array of email response templates since most of the correspondences are routine.

McDonalds Advertising and Marketing

McDonalds Advertising and Marketing Welcome to McDonalds what can I get for you today? A very warm saying that might sound similar to many consumers, who attend fast food restaurants on a frequent basis. Have any one ever wondered why we keep on going back to McDonalds week after week? This is mainly because of McDonalds advertising and marketing. McDonald has an image that is more than just food; it is a place for the families. Over 9500 restaurants in nearly 45 countries is the strength of McDonalds. None of the single brand name has ever matched McDonalds marketing budget. McDonalds approximately spends more than $800 million dollars each year on their marketing and promotion. McDonalds began a major advertising campaign in the year 1987 that aimed to neutralize the misconception of junk food about their good food. This marketing strategy of theirs did not last long as newspapers started to write that the food in McDonalds is not so nutritious and people do not come to McDonalds for nutritious food. From then onward s McDonalds started to offer only a nourishment card rather than trying to stamp their food products as nutritious one. According to Mr.Peter Cox, a former consultant of marketing belonging to the vegetarian society, did quotation from the book, Behind the Arches, the reason why Japanese people are small and have yellow skin, because they have consumed only fish and rice for the past 2000 years. McDonalds soon came out with the marketing slogan that if you eat Hamburgers and potatoes for nearly 100 years then you will grow taller and have a white skin with blonde hair this slogan was ruled out. However, their marketing to children was not ruled out. Most of the McDonalds marketing are aimed towards children. According to the researchers, they say that when a child looks at Ronald he or she thinks only of French fries and hamburgers. Researchers also say that many children admire Ronald and want to be like him, as Ronald loves McDonald and so will they. According to the Childrens thi nking it doesnt matter how much fast food they should be eating because Ronald says its always good and fun. In the 1980s Childrens love towards Ronald went haywire and the major man Geoffrey Guillano, Ronald, give up and apologized for his actions. He personally believed that he brainwashed the children into doing things that are wrong, he also admitted that he was sorry to the children everywhere for selling out to concerns that make millions by killing animals. In the UK McDonalds also does marketing to young children, aged between 2 and 8. Their McDonalds adverts contained a simple song that was easy to remember for children. According to John Hawkes, the McDonalds United Kingdom Chief Marketing Officer their song was to reach each family through their children. He said the song was stored in the front position of the brain of the childrens mind. This made children to attach hunger with McDonalds and inquire their parents to take them there. McDonalds also tried to target young adults, ages 16-25. McDonalds took a new move toward to target young adults, where they used discounts and coupons. McDonalds offered twenty nine cent and thirty nine cent hamburgers and cheeseburgers. McDonalds never make cash off the price the customers pay to these burgers but rather they did from the soda they bought and the fries they bought. This leads to the subliminal marketing, also known as the trade-off result. For example, when the customer went to pay money for a small coke they usually end up buying a large one. This is mainly because the small one is $1.09, the medium $1.24, and the large $1.29. A customer looks at the prices and tries to figure out the most excellent deal possible for their money. The medium sells for $0.15 cents more than the small that gave the customer 5 more ounces of drink but the large sells for $0.05 more cents than the medium one and the customer will end up getting 11 more ounces for their nickel. This makes the customer to buy their soda th at is two sizes larger than what they originally planned to buy. Even though the customer spends $0.20 more than their usual, however McDonalds spends close to nothing. The customers will also do the same process for their french fries. A medium portion of fries costs $1.29, large is $1.59, and a super is $1.79. The large sells for $0.30 more than the medium but the super are only $0.50 more than the medium and $0.20 than the large. The customer in their mind will think, that if they spend the extra $0.30 to get the large fry they might as well spend $0.20 more cents and get the best value possible for their dollar. In conclusion, everyone are targeted for something. Whether it is for McDonalds or or some other fast food chain. Marketing is what makes one store better than the other, and McDonalds are very good in that. This is a research about McDonalds and their marketing strategy under the credit crunch situation. In this research I aim to explore on the below mentioned objectives. First of all I am going to start with the research background, where I will go through McDonalds history, their hold in the market, their main competitors etc, that will hold as a base to this particular research. Next I will talk about the different literatures that, regarding where research has been done on the similar topic. According to my though previous literatures will not have much information on the effect of credit crunch, however my literatures will include more on the marketing area involving fast food chains. After the literature review I will give the methodology for the research, where the research methodology for the purpose of the research will be discussed based on the research objectives and the type of the research. In the next section I will do the main research, where the primary data will be coll ected relevant to the research that is based on the research methodology. After doing the primary research the findings will be analyzed and possible results will be arrived at before conclusion. OBJECTIVES Effect of tight economic condition on the food industry. What do people perceive about McDonalds even in the tight economic condition? McDonalds brand management Marketing strategies adopted by McDonalds to attract people keep coming towards their shop. RESEARCH BACKGROUND With over 35,000 locations in hundred countries, McDonalds (NYSE: MCD) is the worlds largest fast food restaurant chain. McDonalds operates its own restaurants and franchises its brand to local businesspeople (about seventy percent of the worlds McDonalds are franchised.) The company experienced a theatrical turnaround in 2003, driven by a two-pronged plan. In countries such as the US and the UK., McDonalds focused on rising sales at existing locations by renovating their stores, increasing menu options and also extending store hours. Globally, McDonalds expanded aggressively, opting to franchise rather than operate its new locations which provide new income with little overhead. Both strategies have paid dividends- despite its dimension, sales have full-grown by a 3rd since 2003 Domestically, McDonalds continues to do strongly in spite of a pullback in customer spending and is even benefiting as customers trade-down from more expensive eating options. During this same time, global operations were driving profit growth. A rising global middle class, particularly in emerging markets like China, India and Latin America, is a massive opportunity for McDonalds. McDonalds violent efforts to get bigger its global presence- most notably in 2008 Beijing Summer Olympics- have produced strong similar sales and profit growth. McDonalds Business Strategy McDonalds has pursued 2 strategies since 2003. To be in the run with the fast changing customer preferences, demographics and spending patterns, McDonalds has introduced novel items in their menu including angus beef burger and premium chicken sandwiches and does campaigns to create more healthy foods including salads on the side. This strategy basically reflects the beliefs that innovation as opposed to reliability to traditional products is the key determinant towards success in the fast food industry. They have also focused more on increasing their sales at their current restaurants instead of opening new ones. To do so, McDonalds has redesigned many of their restaurants, kept their stores open till late and increased menu options. Nonetheless, new restaurants are still getting opened around the world at a rapid pace the company plans to open nearly 1,000 units in 2010, and continues to produce its new restaurants at a 1%-2% rate each year. Size Matters Size of McDonalds has three main advantages: McDonalds has a strategy of uniform menu offerings that can be accumulation produced, lowering production costs. Bargaining power with their suppliers reduces input costs with improved margins. Large advertising costs mean lots of exposure towards domestic and international market. International Expansion McDonalds is well-established in Europe, the Middle East, Asia/Pacific Islands, and Africa. Its enlargement in Europe is dominated mainly by Germany, France and the UK. In Asia, the general management has indicated that there is important potential in the China market. McDonalds have adapted its menu items to different local cultures, such as the Teriyaki Mac in Japan, Filet-O-Fish in China, and using lamb instead of beef in India. Although McDonalds is the obvious leader of the fast food industry in terms of revenues generated and restaurants recognized, it faces rivalry from other fast food chains, which are introducing new products themselves. Major direct competitors in the (hamburger-based) fast food industry include: Burger King Holdings is the 2nd largest hamburger fast food chain. Although more of their restaurants are franchised than McDonalds restaurants, revenues of Burger King Franchise fall behind that of McDonalds, mainly due to the their size advantage. Wendys is the 3rd largest hamburger fast food chain. They have a lower operating margin than that of McDonalds, hence it is more likely that they suffer negative impacted during a recession. Yum! Brands runs Kentucky Fried Chicken, Taco Bell, Pizza Hut, Long John Silvers, and AW All-American Food Restaurants. Currently, Yum! Brands are dominating the Chinese market, posing a threat to McDonalds in their attempts to enter the market. Where McDonalds Corporation focuses on its core brand, Yum! divides its resources among a wide variety of different restaurants. In addition to the above competitors, McDonalds also competes with non-hamburger-based fast food restaurants (such as Panera Bread Company (PNRA), Panda Express and Qdoba), local and national dine-in restaurants (such as Red Robins and Sharis), pizza parlors, coffee shops (Starbucks), street vendors, convenience stores and supermarkets. McDonalds revenue decreased by 7% to $5.65 billion in Q2 09 (ending March 31st, 2009), a decrease from $6.08 billion the previous year. However, operating income increased 2% over the previous year, from $1.65 billion to $1.68 billion. Much of the decline in revenue can be attributed to company-operated restaurants, whose revenue numbers decreased by 10% from $4.3 billion in the previous year to $3.8 billion. Revenue from franchised restaurants, on the other hand, actually increased 1% from $1.78 to $1.80 billion Since the margins on franchised restaurants are higher than those of company-operated restaurants, the higher contribution from franchised restaurants in the revenue mix positively impacted McDonalds operating margins (from 27.2% to 29.8%). McDonalds also noted that McCafe, which they labeled as a long-term home run, had met sales expectations and has benefited from the high level of advertising that McDonalds has committed to it. Coffee sales now make up 5% of McDonalds total sales. The effect credit crunch has driven a record numbers of consumers from across different social spectrum to buy food under the golden arches of McDonalds. The fast-food giant is serving close to 100 million customers every month at its 1,200 restaurants in Britain, revealed in the recent times. That is about 12 million more than its own previous record last December, which is typically the busiest month. The UK chief executive Mr.Steve Easterbrook, in the recent times have said that it is the 10th consecutive quarter of growth for them in the UK,Which s a real momentum in the business. McDonalds UK delivered like-for-like sales growth, taken from restaurants open for 12 months or more, of more than 8 per cent for the three months to 30 September. Mr Easterbrook declined to provide a specific sales figure for McDonalds UK, but said it was above the 8.2 per cent underlying growth at the American companys European division. He said the sales figures were a further testament to the changes McDonalds had made over the past few years, with improvements to its menu, extended opening hours and new restaurant formats. It also illustrated that companies perceived to offer value for money were attracting more middle-class customers, he added. Mr Easterbrook said: Those people who are coming back to McDonalds, and who have not been there for a while, are finding a whole new McDonalds. Discount retailers, such as Aldi and Poundland, are also profiting as hard-pressed customers seek out bargains. Mr Easterbrook said: We have always had a very broad appeal and we are picking up more people across the board, but some people are trading down. A family of four can come in and have a meal for  £15. We are seeing growth across the menu from the Extra Value Meals to our Rainforest Alliance coffee and premium burgers. McDonalds is also reaping the rewards of extending the opening times of its restaurants. Some open at 5am and 200 British branches trade for more than 24 hours at weekends. Mr Easterbrook said early opening was having a positive effect because if had increased the numbers of people coming into its stores throughout the morning. Sales of its coffee were up by more than 20 per cent, he added. Globally, McDonalds operating income rose by 20 per cent over the three months to 30 September to $1,823.7m, and its total worldwide sales increased by 7.1 per cent. Marketing at McDonalds McDonalds is one of the best known brands worldwide. Through marketing, McDonalds establishes a prominent position in the minds of customers. This is known as branding. Branding develops a personality for an organisation, product or service. The brand image represents how consumers view the organisation. Branding only works when an organisation behaves and presents itself in a consistent way. Marketing communication methods, such as advertising and promotions, are used to create the colours, designs and images which give the brand its recognisable face. At McDonalds this is represented by its familiar logo the Golden Arches. In all its markets, McDonalds faces competition from other businesses. Additionally, economic, legal and technological changes, social factors, the retail environment and many other elements affect McDonalds success in the market. Marketing involves identifying customer needs and requirements and meeting these needs in a better way than competitors. In this way a company creates loyal customers. By identifying their target audience McDonalds Marketing department will determine the correct marketing mix. Which products are well received What prices consumers are willing to pay What TV programmes, newspapers and advertising consumers read and view Which restaurants are visited Accurate research is essential in creating the right marketing mix which will help to win customer loyalty and increase sales. As the economy and social attitudes change, so do buying patterns. McDonalds needs to identify whether the number of target customers is growing or shrinking and whether their buying habits will change in the future. By Doing SWOT analysis on McDonalds Strength E.g. the brand, and detailed market research to create the right marketing mix. Weakness McDonalds has been around for a long time. (therefore important to keep innovating). Opportunities E.g. increasing numbers of customers looking for food that is served in a quick and friendly way. Threats New competitors, changing customer lifestyles. LITERATURE REVIEW According to Nazlin Imran(1999), in one of his works says that the study of consumer perception regarding food quality and acceptability is complex and interdisciplinary, encompassing scientific disciplines including food science and technology, nutrition, psychology, physiology, marketing and hospitality. Food having possessed with physicochemical characteristics arising from ingredients, processing and storage variables resulting in the sensory characteristics of the food product. These sensory properties are detected by consumers using the human sense organs producing experiences of the taste, appearance, smell and texture of the product. The basic study of the interaction between these human senses and the physicochemical properties is known as psychophysics. In food science, sensory evaluation is nothing but applied forms of psychophysics. The sensory attributes of a food product interact with consumer physiological, behavioral and cognitive factors within the consumer experienc e to exert influence on consumer perception. Context and background also affects this interaction, e.g. cultural setting and psychosocial influences in which the consumers encountered the food product which also affects the consumer hedonic response, i.e. the individual feeling of like or dislike, of the consumer. Sensory and hedonic experience interacts with post-consumptional experiences to produce responses that feed-back into the consumer physiological state, the learning process and memory building. Consumer expectation is in turn affected by this process. Expectation can be generated from cues such as packaging, labeling, product information and stereotypes. Thus, consumer food choice is determined by many factors as shown in the below figure. Food choice factors were being individually studied in the past by other disciplines, e.g. psychobiology, social psychology, cognitive psychology, nutrition and marketing. However, in the recent times, the the factors involved in the per ception and acceptance of the food quality food quality are being studied collectively in sensory science. Sensory science has been described as a place of meeting in science, bridging the gap between humanities and the pure sciences. It has been shown that many individual factors affect the perception of a food product. These factors include taste, odor, information from labeling and images, attitudes, memory from previous experience, price, prestige, nutritional content, health belief, familiarity and brand loyalty (Krondl and Lau, 1978, 1982; Raats et al., 1995). Sensory attributes have been known to play an important role in overall perception and acceptance of a food product. It has been well recognized that the intensity of food-related sensory attributes affect the level of pleasantness or unpleasantness of a food product (Cardello, 1994). Texture and flavor have been shown to have a profound effect on perception and acceptability (Szczesniak, 1972). However, the first taste is almost always with the eye, i.e. visual sensations always help contribute to this perception since the first encounter with food products is often the contact of the eye and will affect subsequent willingness to accept a product. The effect of visual sensations should never be underemined. Human perception of quality is dependent on the visual image (Hetherington and MacDougall, 1992). It has been well established that color and appearance can have a halo effect which modifies subsequent flavor perception and food acceptability (Hutchings, 1994; Kostyla and Clydesdale, 1978). Appearance, flavor and texture are important quality attributes which characterize raw food materials and processed products (Schutz and Wahl, 1981). Kramer and Szczesniak (1973) use a circle diagram to describe the sensory quality of food. In this sensory circle, the perimeter of the circle is divided into three merging zones defined by appearance, flavor and texture. These zones are often regarded as an individual and seperate characteristic, however some properties do overlap indicating that the perception can be affected by more than one sense. However, the significance of different product attributes varies with the situation and time . For example, a product that is seen on a supermarket shelf may have different attributes affecting perception when compared to the same product seen on a plate. The same product on a plate would be affected by anticipatory and participatory attributes (Hutchings, 1977). In other words, at the point of consumption, anticipatory factors such as the initial product appearance and also consequent participatory factors such as product flavor and texture may dominate the acceptance level for many foods. Appearance encompasses several basic sensory attributes such as colour, opacity, gloss, visual structure, visual texture and perceived flavor. Of all these visual aspects, the effect of color is the most obvious and well-studied. The strong association between food and color was established as early as 1936 by Moir and 1939 by Dunker. Extensive research has confirmed the importance of color in taste recognition and intensity (Johnson and Clydesdale, 1982; Kostyla, 1978; Maga, 1974), in f lavor detection and recognition, in food preference (Christensen, 1983; DuBose et al., 1980) and food acceptability (Johnson and Clydesdale, 1982; Maga, 1974). Consumer perception of an acceptable color has been shown to be associated with other quality attributes: flavor, nutrition and level of satisfaction (Christensen, 1983). Rolls et al. (1982) showed that manipulation of color in some products can be used to enhance intake and presumably to enhance sales. The effect can be achieved by manipulation of one or more variables: color within a formulation, incident light, packaging color and even color and appearance nomenclature and brand name (Martin, 1990) (Nazlin Imran, 1999) Perceived service value has been a critical construct in marketing because it is assumed to have a significant influence on purchase or patronage behavior (Bolton and Drew, 1991; Zeithaml, 1988). Although value is an indistinct and elusive construct, service value as perceived by consumers has narrowly been defined as a trade-off between perceived quality (or the benefit component) and perceived sacrifice (or the cost component) regarding a service being evaluated (Dodds and Monroe, 1985; Dodds et al., 1991). Consumers would make their value judgment on a service by trading off the positive utility of the quality against the negative utility of the cost inferred from various service characteristics. Then, what specific aspects of a service imply the quality and the cost for the value judgment? This question is dealt with in the sections below. Perceived service quality. Perceived quality is one of the major determinants of perceived service value. It is assumed that consumers consider various dimensions of a service to reach their overall judgment of service quality. Parasuraman et al. (1988), based on a survey with 200 consumers about five different service categories, have developed a standardized instrument called SERVQUAL, which can be used to measure customer perceptions of service quality. They then have retested and refined their original SERVQUAL instrument (Parasuraman et al., 1991). SERVQUAL consists of 22 items measuring customers expectations and another 22 items measuring their perceptions of five dimensions of service performance. Specifically, they have suggested that when consumers make their judgment of service quality, they would generally consider the service providers: Physical facilities and equipment (tangibles); Ability to perform promised service dependably and accurately (Reliability); Willingness to help customers and provide prompt service (Responsiveness); Knowledge, courtesy and ability to inspire trust and confidence (Assurance); and Caring and individualized attention to its customers (empathy). However, SERVQUAL is a generic measure; researchers have found that the relative importance of the five dimensions varies across different service industries (e.g. Crompton and Mackay, 1989; Johnson et al., 1988; Parasuraman et al., 1988, 1991). Perceived service cost. Consumers compare service quality with cost to determine service value. Service cost is basically what consumers have to give up or sacrifice to obtain a desired service. Since it has a negative impact on consumers budgets, it would have a negative influence on their perceptions of service value. The concept of cost can be extended to include nonmonetary cost such as service time (see Murphy and Enis (1986), for a detailed review of time costs). Service time is the amount of time during which a service is provided. Since most customers would like to have faster services, service time would affect perceived service value in the same way monetary cost would. Some services require customers to be present physically where the services are provided (e.g. hairstylists, hotels and motels, restaurants, etc.). For such service categories, service locations, like service time, are an important cost/benefit factor determining service value because the more convenient the locations are, the fewer amounts of time consumers need to get there, and vice versa. (Moonkyu Lee, Francis Ulgado, 1997) The UK fast-food marketplace is value an estimated  £7.82 billion annually (Keynote, 2003), an average amount spends of twenty pound per month per adult (McDonald, 2003). Due to busier client lifestyles and dual-working families with children, stress is increasingly being placed on fast meal solutions (Atkins and Bowler, 2001). This has resulted in a market enlargement of more than 18 per cent in fast food since 1998 (Keynote, 2003). United Kingdom customers tend to look upon expediency and wholesomeness as polar opposites, rather than a balancing type of food value (Jack et al., 1997, 1998). These researchers found that convenience is likely to be associated with wide food processing, as in the example of manufactured snack foods; such snacks are apparent as suitable but unhealthy, while natural fruit as a snack are perceived as healthy but inconvenient. Fast food meals based on burgers and fried chicken (e.g. MacDonalds, KFC) also tend to be perceived as suitable but unhealthy. T here has been a sustained increase in the demand for expediency foods and snacks over a number of years (Traill, 1994; Keynote, 2003). Moreover, a better volume of fast food is enthused in the United Kingdom than in any other country in Europe (Schlosser, 2001). Recently, the thought that processed convenience foods are contributing to a fatness epidemic has led to litigation proceedings against McDonalds. At the same time, a figure of fast-food companies and food manufacturers have reviewed the fat and sugar contents of their manufactured goods ranges, and reconsidered the dimension of the portions they offer. New healthy options (e.g. pasta salad, fruit bags,) can now be purchased from fast-food outlets next to customary burger and chicken meals. Another new innovative strategy by McDonalds and KFC enables nutritional information for each meal to be accessed via nutritional calculator tools on each companys web site (see www.mcdonalds.co.uk and www.kfc.com). From the early stages of post-war nourishment policy in the UK, food manufacturers have responded to nutritionists calls for better products to some degree. However, they have also asserted there are no good or bad foods only good or bad diets (Richardson and Brady, 1997). In the meantime, the UK Food Standards Agencys (FSA) present diet and nourishment strategy emphasizes a key role for the food manufacturing in helping to get better the nutritional excellence of dietary intakes (Scottish Food Advisory Committee, 2002). For caterers, this means offering a greater option of healthier tableware, and for manufacturers and retailers, rebalancing foodstuff ingredients, in particular, reducing the attendance of fat, salt and sugar and rising that of fruit, vegetables and complex carbohydrates. Health branding initiatives, such as the Department of Healths 5-a-Day campaign promoting fruit and vegetable eating, have clearly helped to lift the profile of nutrition targets (Department of Health, 2003; Parker, 20 03). Food companies desire the logo but obtainable processed foods may not meet its strict supplies (Laurance and Mitchell, 2003). As a result, manufacturers and retailers have begun to open their own logos and claims. Customer value plays a vital role at the heart of all advertising activity as it refers to things of worth that have been created for a specific marketplace (Holbrook, 1999). Customer value is a highly multifaceted concept in that it integrates a collection of possible product excellence attributes, process-related attributes and less touchable sources of value, in particular, brand image (Schro ¨der, 2003). For fast foods, manufactured goods attributes may be further broken down into dietary, sensory and clean quality. The nature of food production and processing is becoming more significant to customers (Baltas, 2001; Bredahl et al., 1998), even if these aspects cannot be established through the real consumption of the food (credence attributes). Ethical manufactu re in terms of animal and human welfare, and environmental guard are key issues here (Wier and Calverley, 2002;Harper and Makatouni, 2002; Grankvist et al., 2004). Holbrooks (1999) typology serves as a mapping tool for generic customer value and is highly applicable to the food background. For example, it highlights both functional customer value (which might be interpreted as food security and dietary make-up) and ethics. However, business image is only partially built on touchable product and process attributes. Equally significant is the manner in which companys converse with stakeholders through their marketing strategies, including CSR initiatives. CSR may be defined as an organizations rank and activities with admiration to perceived communal obligations (Brown and Dacin, 1997). Through the Business Excellence Model (British Quality Foundation, 1998), the crash of an association on society has been highlighted alongside the require for worker and customer satisfaction. Clearly , the better the perceived power and influence of an association the more likely it is to draw the attentions of campaign groups. The activities of influential organizations will be improved understood by the community and have an effect on more customers than those of smaller competitors. When campaigners single out such organizations for inspection or even assault, they can wait for more media interest for the issues they want to make public. It is therefore not surprising that worldwide players in the fast-food sector, such as McDonalds, be inclined to find themselves in the dismissal line of groups concerned with the a variety of aspects of food quality. (Schroder McEachern, 2005) According to Peter Jones et al (2002) there are a wide variety of elements in the UKs retail catering industry but fast food are perhaps the most prominent, the most dynamic and the most rapidly growing. While there are va

Diagnosis Case Study Essay -- Health Care

Identify possible nursing diagnoses that Karen may have and provide a rationale for your choice: A nursing diagnosis that would be attributed to the patient, Karen in the case study would be risk of deficient fluid volume. Karen’s slightly elevated pulse and respirations and additionally the assessment findings of mild oedema and blister formation show that there is a movement of body fluid into the second and third interstitial spacing. Brown and Edwards (2008) states this is caused by increased capillary permeability. Water, sodium and plasma protein move into the intestinal spacing and surrounding tissue. Furthermore Karen states that she has a headache, feels nauseas and chilled after being over exposed to the sun. Karen has a temperature of 38.5 and an abundant of redness to her body surface after prolonged exposure. Over exposure to ultra violet rays can cause thermal burns which leads to increased fluid loss via evaporation from the injured skin. Assessing the fluid loss, perfusion and oxygenation status, and evaluating the need for fluid and electrolyte replacem ent that is lost, through fluid and protein shifts can aid in the restoration of intravascular volume. Another expected nursing diagnosis is acute pain. The sudden onset of pain is a result of the nociceptive tissue damage and the nursing treatment required for the injury tissue. Careful assessment of the wound and surrounding tissue can help determine the level of injury sustained. The pain is variable and cannot be reliably predicted by clinical assessment of the patient. ‘Burn patients experience two kinds of pain continuous background pain, which occurs during the course of the day and night. Secondly, a treatment induced pain which is related to ambulation,... ...dical- surgical nursing, Assessment and management of clinical problems, 2nd edn, Elsevier Australia, Chatswood. Funnell, R, Koutoukidis, G & Lawrence, K (2009) Tabbner’s nursing care, 5th edn, Elsevier, Chatswood. Greenfield, E (2010) The pivotal role of nursing personnel in burn care, Indian Journal of plastic surgery Vol. 43, No. 3, pp.94-100, Viewed online 17th March 2010. http://www.ijps.org/article.asp?issn=09700358;year=2010;volume=43;issue=3;spage=94;epage=100;aulast=Greenfield. Patterson, R, Hoflund, H, Espey, K & Sharar, S(n.d.)Pain management, Pain Control - The International society for burn injuries, Viewed online 17th March 2012 http://www.worldburn.org/documents/painmanage.pdf. Sholtis-Bunner, L, Smeltzer, S, Bare, B Hinkle, J, Cheever, K 2009, Brunner and Suddarth's Textbook of Medical Surgical Nursing, 12thedn, Lippincott Williams & Wilkins,

Analysis of Just and Unjust Wars: A Moral Argument with Historical Illu

Analysis of Just and Unjust Wars: A Moral Argument with Historical Illustrations Michael Walzer first wrote Just and Unjust Wars: A Moral Argument with Historical Illustrations in the years following the Vietnam War, and unfortunately its premise on morality in war will always remain as relevant as it was then as it is now, with conflict between states forever existing. Michael Walzer is one of the most prominent social critics in North America and in this book, he explores two main concepts, the justice of war and the justice in war in a great depth, and uses numerous historical references to support his claims. It is a very well configured piece, written in such a way of persuasion that your personal view on morality in war may ultimately change after delving into thoughts for several hundred pages. To an overwhelming majority of people, the words ‘war’ and ‘morality’ have seemingly opposing meanings, however in the preface to his book, Walzer points out that "whether or not its specific terminology is adapted, just-war theory has always played a part in official argument about war" (Walzer XI). He proceeds to discuss in a greater detail the ways that war has been perceived and how this impacts the topics of war and morality, and in doing so, he provides an intelligently structured and persuasive argument that can be viewed within a moral context. He addresses this topic both from the view of the role of the state and also from the perspective of how the decision to fight impacts the individual. Walzer takes the position that an individual should fight only for private and personal reasons rather then from nationalistic feelings because he feels that it is crucial that this decision should be freely chosen and that it constitutes one of the crucial requirements for a ‘just’ war. Walzer defines a ‘just war’ as a ‘limited war,’ and that just wars are governed by a set of rules, designed to prevent, as much as possible, "the use of violence and coercion against non-combatant populations" (Walzer XVII); On the other hand, a limited war attempts to establish the way things were prior to the aggression taking place. Aside from extreme cases, just wars do not have legitimate reasons for reaching beyond this goal, including the replacing of the aggressor’s... ...f becoming aggressors themselves. As Walzer points out, the Kuwait regime that US intervention restored to power was little better for the Kuwait people than their Iraqi invaders. However, the ultimate fate of this regime was placed back in the hands of the Kuwaiti people disregarding our attempt at improvement. Reading this book was both uplifting, in that Walzer does an excellent job of developing a framework to understanding what should and should not be done during wartime, as well as depressing, in realizing that war will only evolve and forever exist. The limits that a ‘just’ war places on the use of aggression between states for both states and individuals, according to Walzer, offers a rational and moral way of perceiving modern warfare. He ends his text with the comment that "The restraint of war is the beginning of peace" essentially summing up his argument, though will this ‘end’ ever arrive? (Walzer 335). This book offers a sane way of perceiving morality within the insanity of war. Work Cited Walzer, Michael. Just and Unjust Wars: A Moral Argument with Historical Illustrations. New York: Basic Books, 1977. Analysis of Just and Unjust Wars: A Moral Argument with Historical Illu Analysis of Just and Unjust Wars: A Moral Argument with Historical Illustrations Michael Walzer first wrote Just and Unjust Wars: A Moral Argument with Historical Illustrations in the years following the Vietnam War, and unfortunately its premise on morality in war will always remain as relevant as it was then as it is now, with conflict between states forever existing. Michael Walzer is one of the most prominent social critics in North America and in this book, he explores two main concepts, the justice of war and the justice in war in a great depth, and uses numerous historical references to support his claims. It is a very well configured piece, written in such a way of persuasion that your personal view on morality in war may ultimately change after delving into thoughts for several hundred pages. To an overwhelming majority of people, the words ‘war’ and ‘morality’ have seemingly opposing meanings, however in the preface to his book, Walzer points out that "whether or not its specific terminology is adapted, just-war theory has always played a part in official argument about war" (Walzer XI). He proceeds to discuss in a greater detail the ways that war has been perceived and how this impacts the topics of war and morality, and in doing so, he provides an intelligently structured and persuasive argument that can be viewed within a moral context. He addresses this topic both from the view of the role of the state and also from the perspective of how the decision to fight impacts the individual. Walzer takes the position that an individual should fight only for private and personal reasons rather then from nationalistic feelings because he feels that it is crucial that this decision should be freely chosen and that it constitutes one of the crucial requirements for a ‘just’ war. Walzer defines a ‘just war’ as a ‘limited war,’ and that just wars are governed by a set of rules, designed to prevent, as much as possible, "the use of violence and coercion against non-combatant populations" (Walzer XVII); On the other hand, a limited war attempts to establish the way things were prior to the aggression taking place. Aside from extreme cases, just wars do not have legitimate reasons for reaching beyond this goal, including the replacing of the aggressor’s... ...f becoming aggressors themselves. As Walzer points out, the Kuwait regime that US intervention restored to power was little better for the Kuwait people than their Iraqi invaders. However, the ultimate fate of this regime was placed back in the hands of the Kuwaiti people disregarding our attempt at improvement. Reading this book was both uplifting, in that Walzer does an excellent job of developing a framework to understanding what should and should not be done during wartime, as well as depressing, in realizing that war will only evolve and forever exist. The limits that a ‘just’ war places on the use of aggression between states for both states and individuals, according to Walzer, offers a rational and moral way of perceiving modern warfare. He ends his text with the comment that "The restraint of war is the beginning of peace" essentially summing up his argument, though will this ‘end’ ever arrive? (Walzer 335). This book offers a sane way of perceiving morality within the insanity of war. Work Cited Walzer, Michael. Just and Unjust Wars: A Moral Argument with Historical Illustrations. New York: Basic Books, 1977.

Interpersonal Communication Essay

I joined Eclairs Molders in 2003 immediately after I finished my studies. I had been attached to the organization for more than 3 months during my field attachment. Therefore I had a prior knowledge of the organization and had interacted with several people. When they considered my application for a job, I was happy to join an organization which I had the values oriented towards outcome achievement and had a high degree of people orientation. I was now part and parcel of the organization. When I joined the organization, I was lucky since I was put under the same department that I had served before. I was under the same supervisor who had supervised me during my field attachment. I did not have to be oriented much in the organization culture and other aspects of its operation since I had gone through the same socialization process before. But there was one person who had oriented me in the organization and who remained relevant to me even after I joined the organization for work. That was the secretary in the Production department where I was assigned as an assistant manager. She was still relevant to me as she showed me how I had to start my work and settled in my job. With time we became very close to one another. This was to end up in romantic relationship. In the development of our relationship, we had undergone the full Knapp’s relationship escalation model. I still remember the initiation stage of our relationship when I was directed to her office where she would orient me to the organization. The first 10 to 15 seconds were spent knowing about each other. There was a mutual attraction that developed between us that time as we observed each other’s appearance and manners. Our experimental phase was marked by the continuous interaction that we has as I worked with her guidance. I had a lot of uncertainties about her although I felt more attracted to her. I had to use several strategies in order to reduce this level of uncertainties. Under the uncertainty reduction theory it took on actives and interactive strategies in order to learn more about her. This helped me to gain knowledge and understanding about her. In active strategies, I enquired about her from her friends and also set up several situations under which I would observe her closely like enquiring a lot about work from her. In the interactive strategies, I talked with her most of the time often brining in other topics not related to work so that I would understand her more. Though our relationship remained at this phase when I was in my field attachment it dramatically changed its course when I started working in the company. Although I was assigned another secretary I would still rely on her most of the time and she was also supportive to orient my secretary to her work. We developed a liking for each other and she would spend some of her time in my office sometimes with no official attachment but just chatting with one another. We sure that our relationship had to go beyond business relationship but there was a sense of romance in the air. Our relationship grew and reached the intensification period. At this time we were closer with one another and we disclosed that were wanted to from a lasting romantic relationship. We knew that it would be hard for us to operate in the work place as lovers but we had to our best in order to keep our relationship rolling. Self disclosure was an important aspect that helped to cement our relationship. We developed from the hidden pane to the open pane of Johari window as we opened ourselves to one another. We came to understand our characters and helped each other to understand their characters as well. By undergoing several windows we were able to know each other. Mutual disclosure helped us to know each other well and the trust in our relationship deepened. Following the social penetration theory, we undertook several practices in order to gain closeness in our relationship. This helped our relationship to progress from superficial to intimate. Self disclosure was an important factor in this theory that helped our relationship to grow. We gave rewards from time to time. We all strived to achieve each others satisfaction to help gain stability in our relationship. At first I was not willing to disclosure myself to her. But with time she started disclosing herself and our trust grew. According other norm of reciprocity, I had to disclose myself to her since she had already disclosed herself to me. I found out that she felt better when I disclosed myself to her since she was able to know me well. In the intensifying phase we were able to disclose our love to one another. Our relationship grew and we found ourselves with each other most of the time. At tea break, she would be at my desk while I found myself entering the manager’s office more than office just to pays by her and greet her. Most of the workers around especially the manager and my secretary started noting that there was a growing relationship between us. We would go for lunch together. Slowly we started integrating with tone another. No one wanted to go for lunch or go home alone. After work, we would go to her house and we would have supper together. We started caring for one another. We were like one person. Mine was hers and hers was mine. With were simply inseparable. Most of the time we had to make personal sacrifice in order to accommodate each other. We involved several pro-social strategies in order to gain compromise with one another behavior. Like in any other relationship, we had to make sacrifices to accommodate the other. We made a lot of promises to one another in order to gain compliance. We expressed our positive and negative feelings in order to gain compliance with one another. This helped to build our relationship more and trust each other more. According to the Relationship Dialectics theory as far as connectedness-separateness is concerned with had to make a lot of personal sacrifice in our autonomy for the sake of our relationship. It is not that we did not experience conflict in our relationship but most of time we had to accommodation strategy in order to overcome our conflicts. Many times we accommodate each other but sometimes we had to compromise on a situation when it became too difficult for us to find a solution to the problem. Other time we had to collaborate with one another in order to find a mutually and completely satisfactory solution of our conflict in a win-win situation. At this stage of our relationship, we were sure that we needed each others in our life. Our parent started pressurizing us to get married and stay together. We though that we had the most romantic relationship on earth. We also felt the same need to get married and stay together. But there were other factors that we had to take into consideration before setting down for our marriage. We considered the fact that we had to take time to build ourselves and our relationship before deciding to get married. It was hectic at work to keep our relationship rolling. It was still more difficult to stay in the same department yet in different offices. I found myself delegating most of my secretary duties to my girlfriend and it was evident that she was not auguring well with it. The manager also felt that her secretary was being overburdened to handle his order and my orders as well. In most cases, it was my girlfriend who delegated her work to my secretary. It was like I had assumed her existence and her roles (West and Turner 2000, p. 32). However we did our best to manage our relationship. We had to set time to be together and time to stay at work and carry out our duties. Most of the time the manager complained we were not getting serious with our work and we seemed to value our relationship more than our work. These were some of the difficulties that we had expected from the begging when we decided to be together. Therefore we had to make a lot of sacrifices and commitment most of our time to our work rather than our relationship. But our relationship was not to stay for long. The more it became evident to coworkers that we were in love, the more it became difficult for us to handle our relationship. There were a lot of conflicts that we were able to go through but others became sticky with time. It was just one of such conflicts between maintaining our relationship and carrying out our duties as required that made our relationship difficult to continue with. The conflict As an assistant production manager, I handled most of the incoming production orders from the sales team. I had to vet those order and decide the one which had to be produced first before the others. The work of the manager was just of authorize the production of the orders. Therefore I acted as the main link between the sale department and the production department. On the other hand my secretary and my girlfriend who was the secretary to the production manager linked me with the manager. When I received the orders, I vetted them and gave them to my secretary who would then give them to the Managers secretary for them to be passed to the manager. After the manager signed them, they would follow the same route and come back to me where I would forward them to the production supervisor. This was a complicate change but there was nothing that I could do to make it simpler since that was the culture of the organization. One day, I received a call from the sales department and I was informed of orders that had to be produced within 24 hours. Although we used to handle such orders they were rare and most of our orders were produced within a period of one week. Therefore at this was an urgent order that had to be completed fast. In a normal condition, I was authorized to vet such an order and pass it direct the manager without involving the secretary so that it would be produced within the stipulated time. When I received the orders I decided to take them direct to the manager to be signed. I went to the manager office but I found that he was engaged with another client. For the past tow days, we had not been in good terms with my girlfriend but this was just a normal conflict in a relationship. Therefore when I found that the manager was engaged, we decided to talk with my girlfriend as we waited for the client to finish so that I would see the manager. But our conversation became deep and emotional and I forgot that I had urgent order to be attended to. I became very emotion as my girlfriend seemed to annoy me through the conversation. I just left the order on her table and hurried back to my office apparently very upset from the conversation we had. I did not remember about the orders again. I spent the day in my office attending to other work and I felt very low. The next day in the morning, I go a call from the sales department calling for the packaging of the products as the cline had come to collect them. This was the beginning of the conflict. I called the sales department and informed them that the manager had not signed the orders and therefore they had not been processed. According to the deception theory, I had to manipulate what had happened in order to shift the blame from my office to the manager office although I knew very well that there was a high level of apprehension about the deception in what I was saying. The sales department tried to assimilate the validity of my explanation and immediately it was clear that this as not true. There was some element of deceit in my message. Therefore the sales manager called the production managers office and enquired about the orders. The manager sought to be explained why production manager had not approved the production and yet the office did not communicate to the sales office in order to cancel the orders. The production manager was not aware of any such order and therefore he immediately called me in order to get to the bottom of what had happened. As per my explanation, I told the manager that I had taken a step of handing over the order sot here secretary so that they could be processed easily and I thought that he had not approved those orders. But the secretary had not handed in the order. Amid the conversation and conflict that we had with her, she had forgotten to hand in the order as a matter of urgency and therefore they had not bee approved. Therefore the conflict degraded to be a dyad conflict between me, my girlfriend and the production manager. I shifted the blame to my girlfriend that as the secretary of the manager she had the duty to hand in the orders. The manager on the other and blamed me since I did not treat order with the needed urgency. My girlfriend also blamed me since I did not inform her that the order was urgent and therefore she concentrated on finishing the work that was on her desk first. It ended up as a blame game but between me and her, it was more emotional and entwined to the other conflicts that we had before. Therefore it was a dyad conflict another it was far reaching as it involved deferent department. To me the conflict was more complicated by the emotional bond that I had with the person to who all the blame was falling. I blamed myself since I didn’t do what was right. I just found myself defending my position and forgot all the sacrifices that we had made in the past in our relationship in order to accommodate the other. There was power of love that was entwined in the conflict that made it difficult for me to come over it. At the same time there were office protocols that had to be followed in carrying out the needed activities. The cause of the conflict was vested in the misunderstanding in our relationship and lack of responsibility to my duties. The conflict was difficult to solve coupled with the emotional bond that was between us. In this case the more we tried to come up with solution on how the production could be achieved within hours in order to deliver the products the conflict went back to the start. With the full understanding of the relationship that was between me and his secretary, the production manager became harsher and his usual criticisms of neglecting our duties for the sake of our live escalated once again. There was just one condition that he put for us. It was either we took our relationship out of the work place or one or both of us resign from work and be left at home. His stance made it more difficult to resolve the conflict. But one again there was also the factor of my secretary who argued that she had been neglected in performance of her duties and she was considered to be under the manager’s secretary. With the full understating that both my office and the office of the manager had their own identify and freedom of operation, the manager could not understand how our relationship had fused the operation of both offices such that come of her office tasks were performed by my secretary and my work was performed by his secretary. We had to find a way out of the conflict. We were able to solve the immediate effect of the conflict and we ordered production of the order in a matter of hours. But there was still the problem our work and our relationship that could not be ignored. The manager wanted us to solve it once and for all. At the end the conflict had a destructive effect on our relationship. Coupled with the conflict that we had earlier with my girlfriend, it became difficult to go over the current conflict that we were facing. She accused me of deception and using her as a scape-goat in order to evade the responsibility of what had happened. The trust she had build on me had been deconstructed by one event and our relationship could not take off against or be the same as it had been before. We had entered into a conflict that we could hardly go over. Earlier we had revealed our conflict through accommodating each other and compromise on one situation. But this time she seemed to have taken an avoidance strategy in our conflict. She did not pay attention to what had happened and the ramification it had on our relationship but all she did was to avoid me altogether. She did not appear to pay close attention in order to match the strategies that we could use to solve the problem to the situation that was at our hand. I thought that with time we could recover from the time pressure that was affecting how we resolved our conflict. To me our relationship was more valued and thereof I was ready to compromise and sacrifice myself in order to overcome the conflict to match the situation. But I had used by relative power strategy in order to put the blame on her and I knew she would not forgive me for this. I realized that I was working and therefore I was ready to accommodate her for the sake of our relationship. But she had already reached interpscyhic phase where although she said noting she was more focused on my faults and show used may faults to withdraw from active participation in our relationship. She felt justified in withdrawing from the relationship. But it was over and our relationship entered the terminal stage. First we had differed as I had a ‘me’ stand instead of ‘we’ in the conflict. We were both responsible for the conflict but I had exempted myself from it and accused her. This had acted as the first warning sign that our relationship was just be ending. It had started to dissolve with our earlier conflict and this conflict as the last final strike that drove the nail in. Since that conflict happened we had less instance of communication. We had less interaction as we took to the workplace procedure. Suddenly we had developed different interests and what had our fun been before was not making sense to the other. Although we continued to be with one another from time to time and many thought that our relationships was normal, I knew inside myself that it was not working and non of us was working to save the situation. We reached as stagnation stage and none of us talked about our relationship again. Sometime we would be together and spend a lot of time without talking. In the office our interaction were reduced and even when we interacted, we talked about office matters most of the time. With time we started to avoid each other. There were efforts to reduce face to face conversation with the other and in case I needed something from the manager I would either send the secretary or if she was busy, I would use the office phone. I also noted that she had the same attitude and she reduced the number of trips she had been making to my office and the phone line became active as the main communication channel. At the end, the termination of our relationship was natural. We stopped seeing each. I used my secretary a lot when I wanted anything from the manager’s office. We simple ended our relationship like that and though with difficult, we tried our best to remain coworkers until the date she left the company for another. Up to date I feel that we didn’t hand our conflict the way it was supposed to have been handled. We didn’t pay attention to the fine details of our relationship and we were too emotional in trying to find a solution to it. But it was compounded by the fact that it had emanated from another conflict and this had the effect of an outsider who had more power than us. The nature of the conflict was also difficult as there were protocols or work procedures that had been overtaken by our emotional involvement.

Why Is Google Making This Move

For Google, maintaining itself as a search leader as wireless Internet access grows is extremely important since this is one area with extremely high growth prospects. The mobile phone is poised to become one of the most prevalent ways to access the Internet, analysts say, raising the stakes for Google. That’s why the company is exploring ways to get its services on all such devices and why it might undertake the risky but ambitious gambit of producing its own phone.For Google to really go mobile, it needs changes in the existing marketplace, where phone companies operate systems largely closed to unapproved devices and applications. Their basic strategic objective is to make sure the wireless Internet resembles the wired Internet, right now they are very different. Google’s vision is to have mobile-phone service offered free of monthly charges to consumers willing to put up with advertising. What Google wants to accomplish is to broker advertising on mobile phones the way it has on the Web.Wireless carriers worry that Google will muscle its way into the young market and capture their wireless advertising dollars. HOW DOES GOOGLE’S SUPPORT FOR OPEN ACCESS FIT INTO GOOGLE’S PLANS? With the requirement to allow any device or application to operate on the spectrum, however, Google could get into the mobile market without having to actually build and operate a network. If Google is successful, however, broadcast companies will have much more flexibility in creating business models that use spectrum that used to belong to them in the first place.The irony of this is stunning. Open access provides the following flexibility: †¢Open applications. Consumers should be able to download software applications and content, and use services without restrictions. †¢Open devices. Consumers should be able to use any type of handheld communications device and not be limited to those provided by or approved by the wireless service provider. â € ¢Open services. Third-party resellers should be able to obtain wholesale bandwidth or wireless services from any company that wins a 700 MHz license. †¢Open third-party networks.Other networks should be able to interconnect at technically feasible points with a 700 MHz licensee's wireless network. IT LOOKS LIKE GOOGLE WANTS TO GET INTO WIRELESS, YET, WIRELESS IS NOT ONE OF GOOGLE’S CORE COMPETENCIES. WHAT SHOULD GOOGLE DO ABOUT THIS? Google could buy the spectrum like real estate, lease it to someone to build/run the network, and still hook its Android devices up to it. Google's priority as a public company is to make a profit; having a Google-branded wireless service would attract a good deal more eyeballs to its ad-based services.As the leader in the open internet world, Google stands to benefit in a purely open wireless world, but so will we all. Big or small, a level field of play will mean an explosion of creativity and applications that we can’t even ima gine today. Google could implement wireless Internet experiences that dramatically surpass what’s available today, including: †¢Phones that incorporate quality cellular browsers to enable listening and viewing to all audio and video streams †¢Implementing a WiFi-friendly cellular network to offload bandwidth-intensive Internet access and encourage dual 3G/WiFi phones †¢Putting WiFi VOIP software on all phones Offering feature-rich synchronization between handsets and the Internet for Google’s applications as well as third parties' †¢Providing advanced mobile commerce software for wireless Internet shopping experiences †¢Testing free and discounted airtime and wireless Internet services paid for with text, audio, and video advertisements †¢Being unique among cellular operators to leverage the Internet for educating customers through a comprehensive package of Weblogs, wikis, videos, podcasts, and email newsletters, and encouraging senior ex ecutives and consumers to interact online APPLY AS MANY TCOS AS YOU CAN TO GOOGLE’S MIGRATION TO DIGITAL.A – Given a company situation be able to describe the industry dynamics of technological innovation. Combined with its core competencies of search, applications, and advertising, Google may soon add new puzzle pieces that will help create an end-to-end mobile broadband network in the US. However, these new pieces may be mostly about expanding its core business—providing universal access to information in exchange for targeted-advertising dollars D – Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration trategies and internal innovation. If Google was a winner in the 700MHz auction, I believe the company would have attempted to wholesale the spectrum, and would have collaborated with partners to ensure a strong presence in mobile broadband and drive its own advertising reve nue. E – Given information about a company’s industry, and organization, formulate a technological innovation strategy through its new product development strategy. By bidding in the auction, Google forced Verizon to shell out the cash necessary to grant open access to devices and applications on portions of the spectrum.Google doesn't really care about what the Telco paid for wireless access. They just want access to the platform. So Google got the open access rules it wanted, forced telecoms to pay for open access airways all for the cost of FCC lobbying and some game theorists hired to formulate an optimal bidding strategy. Google now gets to sit back and focus on its core competencies: search, advertising, and street magic.Reference: 1. http://www. bignerds. com/papers/3640/Research-Googles-Attempt-Buy-Into-Wireless/

Conflict Resolution Essay

A new director decides to reorganize the department you work in. This reorganization comes about without input from the employees and many of the nurses that you oversee are feeling resentful of the change. As a nurse leader, identify factors that may lead to conflict and ways you can manage them. Wherever there are people the ability for conflict exits. Conflict is a disagreement, opposition or clash. It can affect the person emotionally, physically and specially. It can result in a fight, discord and division. Conflict can be used to motivate; however it can be destructive and should be dealt with. According to McElhaney (n.d) nurses experience six major areas of conflict. This scenario depicts one of those areas. 1. People who have experience in an area, want to feel that their opinion is considered and valued. So, when changes are made to an area or department, in which they work, have experience and are the expert; employees want to have input. In the absence of employee participation there may be apathy, anarchy and malicious compliance. Oftentimes it leads to lack of respect within the profession and feelings of anger, diminished self-worth, and conflict. However; as a nurse manager oftentimes, changes are made without any input from the employee and I have to manage this situation. In this case, during a staff meeting, I would discuss the changes, reasons they were made, and ask for input as to how we can implement these changes such that they work more effectively in our department. By using collaboration, my goal would be to incorporate employee feedback in areas/processes under my control. This would allow the employees to feel that they have some control over their work area, their input is valued and contribute to problem solving (Cardillo, 2011). Other areas are: 2. People have varying opinions, come from different backgrounds and culture and have different values. When conflict arises over differing in values and cultures, then these conflicts must be dealt with. They must be  discussed and a compromise reached that works for each party as well as the department (McElhaney,n.d). 3. Communication may be misunderstood and body language misconstrued (Cardillo, 2011). To confront this type of conflict, someone must be willing to speak out. Once during my 360 degree review, I received feedback that my team members felt devalued and that they were not being listened to because often times I continued typing when they came into the office; even though I coherently responded to the questions. After receiving this feedback, anytime someone comes into my office, I would sit on my hands to ensure that I pay attention and not type. When verbal communication and body language is misunderstood, the conflict must be confronted, discussed and a change must be made or an explanation given. Accommodating to meet the needs of promotes harmony and gains credits that can be used at a later date. 4. A nurse’s personal space is often invaded by other staff members, physicians, and patients. Crowded conditions and constant interruption can lead to conflict. In this situation, I would use a combination strategy of face-to-face meeting, collaboration and benchmarking. I would start with a face to face meeting with the individual to get his/her input as to how to better design/arrange the work area to reduce stress and interruptions. I would also research what other hospitals have done in this situation and implement best practice. Then I would follow-up with the employee to ensure the implemented changes solved the problem. 5. Other causes of conflict involve organizational climate, leadership style, off-the-job problems, age pressures, job standards, and personal prejudice. These conflicts affect each individual differently. Therefore, I would recommend the employee experiencing these conflicts or exhibiting behavior that is indicative of these stressors to the Employee Assistance Program; which consists of professionals especially skilled to assist the employee in dealing with these stresses. 6. Coping with technology changes and procedures. To provide our patients with the best care, we have to continuously improve this mean that change is inevitable. So, during staff meetings, I cover latest techniques, updated procedures and discuss how these add value to patient care and make our job easier. Once a month a different member of the staff discusses medical article or book they have read concerning a procedure or technique that can improve our process. After their presentation, we discuss if this is something we can implement easier or should put on our wish list. Lastly, each nurse is required to obtain six hours of training a year in which the hospital pays for. Training in new technology and procedures that are introduced is required and may be used for this purpose. There are many strategies to deal with conflict; avoidance is one. Some types of conflict if left alone, will work themselves out. However; because of the potential devastating nature of conflict; it should confronted; confront the situation and not the person. One should listen with empathy and the goal to understand the other person’s point of view and negotiate to a win-win or at the very least a win-lose solution. Even if one side has to lose, position the lost as something positive that can be built upon or negotiated later (Nursing Strategies: Countering Workplace Conflict with Positive Communication Strategies, 2011). References Cardillo, D. (November 28, 2011). Seven strategies for managing conflict Retrieved from http://news.nurse.com/article/20111128/DD01/311290003#.VJom714AKA McElhaney R. (n.d). Conflict Management. Retrieved from http://www.nursingcenter.com/CareerCenter/articles_preview.asp?page=confman.htm Nursing Strategies: Countering Workplace Conflict with Positive Communication

Communication Process Essay

1. Briefly describe the misunderstanding, including the setting and the people involved. At my recent job that I was working a situation came about, I was helping my director file some bills with personal information. Well she did not make it clear that each bill went into a certain folder, which made my job a lot difficult and ending up me having to do the whole process over again, when I had to do another project that my other Director had told me to finish up within that day. 2. Complete the following table with information from your described misunderstanding. |Question |Answer | |Who was the sender? |My Director | |Who was the receiver? |Myself | |What was the message? |File these documents | |What channel was used to send the message? |Sound and light waves | |What was the misunderstanding? |How to file the documents | |How could you have avoided the misunderstanding? |It could have been avoided if my director would have told me the correct | | |way to file them instead of me trying to figure out how to file the | | |documents. 3. The perception model in Ch. 2 of Communicating in the Workplace shows that prior knowledge and experiences combine with your psychological state to shape your subjective reality. What was your perception going into the situation? How did your perception of the misunderstanding affect the communication process? My perception of the situation was that there really was not correct way into filing the documents, all she wanted was for them to be filed. It affected the misunderstanding and how the communication process went through my mind was that she should have told me how to correctly do it the proper way, instead of just telling me to finish filing. I just thought that she wanted them out of the way and into the filing cabinet. 4. After reflecting on your misunderstanding and analyzing it with what you have learned this week, what did you learn about the communication process? I have learned that there are a lot of ways in communicating and that when someone tells another person to do something, then that person is listening and taking in information differently, to ask questions when told to do something if you do not understand what that person is wanting from you. The reason why I say this is because not every person is going to be the same, as it stated in the example of the model in Ch. 2 of Communicating in the Workplace, A hog could be a pig but really the person was referring to a motorcycle. For another instance when someone is telling another person to do something, that person receives the message but might take it another way because of how that person encodes the information, that is why it is important to respond back to the person and making a clear understanding of what that person is wanting. I would not want to risk someone else’s life it I did not understand the information correctly because that will affect my job on the line as well. Reference Cheesebro, T., O’Connor, L., & Rios, F. (2010). Communicating in the workplace. Upper Saddle River, NJ: Prentice Hall.